My Projects

I don't just create content, I build digital movements. From leading 5-star travel launches to scaling viral campaigns for global icons, my work sits at the intersection of influencer strategy and real-world ROI. By day, I help brands elevate their creator strategy, and what most people don't see is the obsession behind it. From newsletters to case studies, I'm constantly in the trenches of the creator economy, testing what works, learning from every angle, and bringing that real-world insight to every brand I can get my hands on.

  • As the world reopened in 2021, Princess Cruises didn’t just want to return to the sea; they wanted to redefine it.

    I led an end-to-end influencer strategy designed to show that "high-tech" travel could still feel deeply human. By partnering with a hyper-diverse creator group, spanning LGBTQIA+, disability advocacy, tech, and gaming, we showcased the MedallionClass experience as the most inclusive and technologically advanced way to travel.

    From navigating complex negotiations and contracts to trend-led creative direction, every piece of content was built to turn "dreaming" into "booking" for the 2022-2023 season.

  • We proved that diversity isn't just a buzzword, it's a business strategy. By matching the right voices with the most innovative cruise tech on the market, we built a narrative that felt both futuristic and accessible.

    This trend-driven approach didn't just look good; it performed, delivering 6.2M impressions and over $1.1M in Social Media Value, proving that the "Big Pic" is always about real connection.

    • 6.2M Total Impressions

    • $1.1M Earned Media Value (EMV)

    • 2.7K Direct Clicks to Site

Princess Cruises | Let’s Take a Real Vacation

Beautiful by Drew Barrymore | Product Launch

  • When you’re tasked with "making something beautiful," you need a creator strategy that matches the aesthetic. To launch Drew Barrymore’s kitchenware line at Walmart, we built a robust brand ambassador program from the ground up. This wasn't just a one-off seeding campaign; it was a strategic initiative targeting the heart of the home, everyday foodies, busy parents, and lifestyle curators.

    By inviting back top performers for every new product drop, we created a consistent, trustworthy voice for the brand. From "unboxing" moments to recipe-led storytelling, we turned kitchen essentials into must-have lifestyle pieces for millions of users.

  • The success came from the "always-on" nature of the partnership. By focusing on creators who actually used the products in their daily lives, the content felt less like an ad and more like a recommendation from a friend. This high-volume, organic-first approach didn't just build brand love. it drove real results.

    In just three months, we garnered 1.5M impressions and a Social Media Value of $272K, proving that when you lead with beauty and authenticity, the audience follows.

    • 1.5M Total Impressions

    • 1.4M Unique Users Reached

    • $272K Earned Media Value (EMV)

DashMart by DoorDash | Recipe Week

  • DashMart isn’t just a convenience store; it’s a culinary shortcut.

    For "Recipe Week," we transformed the perception of grocery delivery by turning a 7-day sprint into a cross-platform event. We partnered with top-tier chef influencers to prove that fresh, chef-quality ingredients were just a DoorDash delivery away. By syncing creator content across social channels, the DoorDash app, and the website simultaneously, we created a seamless loop from "scrolling" to "shopping."

    This wasn't just about sharing a recipe; it was about driving immediate action through localized promo codes and real-time delivery tracking.

  • The campaign succeeded because it lived where the customer lives. on their phones and in their kitchens.

    By utilizing a "daily drop" format with different chefs, we kept the momentum high and the content fresh. This high-speed integration didn't just build brand awareness; it drove massive conversion.

    In just one week, we generated over 7K direct link clicks to the DoorDash site, proving that when you combine high-quality storytelling with a clear, urgent CTA, the results are instant.

    • 7K+ Direct Link Clicks in 7 days

    • Multi-Platform Sync: Integrated across Social, Web, and the DoorDash App

    • Localized Impact: Targeted conversion within specific DashMart delivery radii

Saweetie | The Cultural Trendsetter

  • When you’re working with an artist as influential as Saweetie, the goal isn't just to reach her fans, it’s to break into new cultural circles.

    We built a strategy designed to expand her digital footprint by pairing her with creators who sit at the intersection of tech, food, and heritage during the pandemic.

    From a boundary-breaking interview with AI virtual influencer, Lil Miquela to a celebration of Filipino American History Month with Tim Chantarangsu, we leaned into the "real" Saweetie. Whether it was her first Jollibee experience or "Saweetie Bowl" IG Lives, we didn't just promote a single; we built a multi-dimensional brand moment that lived across YouTube, Instagram, and major media outlets like Paper Magazine.

  • The strategy succeeded because it prioritized authentic discovery over traditional ads. By identifying "Cultural Trendsetters" outside her immediate circle, we gave new audiences a reason to tune in. Celebrating her heritage with a Jollibee "first" made the promotion for "Back to the Streets" feel like a personal milestone rather than a corporate rollout.

    This approach drove massive momentum, generating 5M+ impressions and nearly 1M engagements in just one week, proving that when you lead with culture, the numbers follow.

    • 5M+ Total Impressions

    • 4.5M Unique Users Reached

    • 1.3M+ YouTube Views (in 1 week)

    • 930K Total Engagements

    • Media Feature: Organic pickup by Paper Magazine

Meliá Hotels International | New Route from EWR to Mallorca

  • When United Airlines launched its newest direct non-stop flight from Newark to Mallorca, Meliá Hotels needed a strategic creator to own the narrative.

    This wasn't just about a vacation; it was about showcasing the seamless journey from my home base in NJ to the 5-star luxury of Spain and Ibiza.

    With a custom itinerary designed to highlight two distinct premium properties, I delivered a mix of aesthetic stills and high-performance UGC-style video. T

    hese assets were built for both organic storytelling on my channels and high-impact brand use for paid promotion, proving that a single flight could unlock an entirely new level of Mediterranean luxury.

  • The content felt like a curated recommendation from a trusted traveler, not a scripted ad. By blending the "Big Pic" luxury of 5-star suites with the logistical excitement of a new direct flight route, the message stayed credible and aspirational.

    My background in strategy allowed me to hit the brand’s KPIs for premium positioning while keeping the vibe authentic to the creator experience. We turned a hotel stay into a digital movement that invited travelers to book their own escape.

    • Strategic Partnerships: United Airlines x Meliá Hotels International.

    • Property Focus: Full-scale content coverage for two 5-star hotels in Spain and Ibiza.

    • Content Delivery: High-res photography and UGC video for organic and paid use.

    • Target Audience: East Coast travelers and luxury seekers looking for direct-flight accessibility.

Campspot | The Great Outdoors, Curated

  • Campspot isn’t just a booking site; it’s the gateway to the modern camping lifestyle. To drive brand awareness and app downloads, we built a massive content library by partnering with outdoor enthusiasts across North America.

    From luxury glamping to rugged RV resorts, we turned "booking a site" into a shared adventure. We even launched the first-ever Campspot Awards to recognize excellence in the industry, proving that camping can be as high-end as any 5-star hotel stay. By engaging a dedicated circle of creators, we transformed a marketplace into a community.

  • The content worked because it tapped into "National Park" nostalgia with a modern, digital twist.

    By aligning with organic social holidays like National Hiking Day, we stayed relevant to the conversations people were already having. Travel is personal, but camping is an adventure and audiences trust a recommendation more when they see a creator actually sitting by the campfire.

    By focusing on "Top Destinations" and "Unique Offerings," we didn’t just sell a stay; we sold the camper experience.

    • Brand Strategy: Built a comprehensive content library for evergreen brand use.

    • Community Focus: Managed a diverse group of micro to mid-tier outdoor enthusiasts.

    • Industry Impact: Launched the inaugural Campspot Awards to recognize excellence in camping.

    • KPIs: Focused on increasing app downloads and high-intent brand awareness.

Brightline | Living on the Bright Side

  • Brightline isn’t just a train; it’s a lifestyle upgrade for South Florida. To capture that "luxury high-speed" energy, we didn't just ask people to buy a ticket, we invited them to live on the bright side.

    We built a strategy around exclusive, high-access brand partnerships that put creators right in the middle of Florida’s biggest cultural moments.

    From the high-stakes energy of the Super Bowl and Miami Heat games to the prestige of Art Basel and Yacht Week, we turned the commute into the main event.

    By partnering with sports fans, foodies, and business travelers, we proved that the best way to get to a championship game or a world-class gallery is by rail.

  • The campaign worked because we leveraged FOMO through real-time, experiential storytelling.

    By supporting local businesses and seasonal favorites like the Polar Express, we made Brightline feel like a vital part of the community fabric. It wasn't just about showing a train; it was about showing the access that the train provides.

    When audiences see their favorite creators bypassing traffic to get to the most exclusive events in the state, the value proposition sells itself. We turned a logistical choice into a premium lifestyle statement.

    • Event Strategy: Integrated influencer coverage for Art Basel, Super Bowl, and Yacht Week.

    • Niche Targeting: Reached sports enthusiasts, luxury travelers, families, and business professionals.

    • Community Impact: Leveraged local partnerships (Miami Heat, Polar Express) to drive regional ridership.

    • Goal: Positioned high-speed rail as a premium, time-saving lifestyle choice over driving.

PBS | Hemingway: A Ken Burns Documentary

  • To launch the definitive six-hour documentary on Ernest Hemingway, we didn't just want "viewers", we wanted to reach the next generation of literary enthusiasts.

    Partnering closely with the PBS team, we built a robust social strategy that turned a three-part film into a digital conversation.

    By tapping into the "BookTok" and literary community, we brought Hemingway’s turbulent life and visionary work to the forefront of the modern feed, driving both awareness and viewership for this Ken Burns and Lynn Novick masterpiece.

  • We treated a documentary like a cultural event. By focusing on "literary enthusiasts" rather than a general audience, we ensured the content felt academic yet accessible.

    We didn't just promote a film; we invited a community to re-examine an American icon through a modern lens.

    This niche-first approach proved that even long-form historical content can go viral when paired with the right creators and a thoughtful content calendar.

    • Project Scope: Launch of a three-part, six-hour documentary series.

    • Content Strategy: Developed a multi-channel social calendar featuring paid influencer content.

    • Niche Targeting: Leveraged "BookTok" and literary influencers to engage a younger demographic.

    • Goal: Increase awareness and viewership for PBS’s flagship historical programming.

Ready to build your brand’s next big moment?

Quality content that earns attention and drives action is my standard. From award-winning campaigns to high-conversion social strategies, I specialize in creating content with high earned media value, deep engagement, and measurable conversion — turning big-picture vision into real-world ROI. Let's scale your brand together.

Work With Me