RECENT PROJECTS
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Princess Cruises | Let's Take A Real Vacation
Amidst the pandemic, Princess Cruises returned to service with an influencer campaign, “Let’s Take a Real Vacation” dedicated to making meaningful connections by partnering with a group of diverse (LGBTQIA+, disability, tech, sports, gaming, family, etc.) influencers with an interest in travel to promote the most technologically advanced cruise line at sea promoting the MedallionClass experience.
A social and influencer content strategy is driven by travel-industry trends that laddered up to the brand campaign goals to drive more bookings for 2022-2023.
With careful vetting, negotiations, contracts, and creative approval the campaign produced 6.2M impressions, driving 2.7K link clicks to site and gained a Social Media Value of $1.1M.
Beautiful Kitchenware |
Product Launch
Drew Barrymore Cookware
When you're asked to Make Something Beautiful – you create with the help of influencers. Made by Gather, the parent company of Beautiful Kitchenware by Drew Barrymore wanted to create a brand ambassador program through a seeding initiative targeting everyday foodies, parents, moms, and busy lifestyle users.
Influencers were dedicated to creating content for brand use (paid and organic) while driving followers to purchase and order the product exclusively sold at Wal-Mart. Each new product launch invited back top performers and new influencers for extended audience reach.
Within only 3-months, the campaign garnered 1.5M impressions reaching 1.4M users, and gained a Social Media Value of $272K!
DashMart by DoorDash |Recipe Week
DashMart is a new type of convenience store, offering both household essentials and local restaurant favorites. In September 2022, DashMart developed their own Recipe Week highlighting 7-days of chef influencer recipes to cook at home promoting all the fresh ingredients that can be delivered from DashMart.
Each day would highlight an individual influencer to share their at-home creation on both their own social channels and both the DoorDash app and website.
Within one week, there were over 7K link clicks driving to the DoorDash site to promote a limited-time promo code for those within the DashMart radius.
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Saweetie | Cultural Trendsetters
Raised Saweetie's social media presence by identifying influencers outside of her current followers including a meet-up with virtual influencer sensation, Lil Miquela (3M+ Followers), IG Live collabs for "Saweetie Bowl", and celebrated Filipino American History Month with internet personality, Timothy “DeLaGhetto” Chatarangtsu (1.5M Followers) to highlight her cultural background with first-time Jollibee experience upon the release of her new single “Back To The Streets” featuring Jhene Aiko in 2020. Partnership drove 5M+ Impressions, 4.5M Reached Users, 1.3M+ Viewers on YouTube within 1 week, and 930K total engagements across channels.
Organic media pick up on Paper Mag.