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RESUME

Resume
Summary

An enthusiastic professional with a history of developing marketing & digital solutions for clients within CP&G, travel, hospitality, QSR, government, pharmaceuticals, tech, and the e-commerce landscape. My career goal is to be a trusted advisor and build a team that grows and learns besides myself developing social media content and influencer evolving strategies exceeding campaign and yearly goals.

Work​
Experience​
Assoc. Director | Influencer Strategy

HangarFour Creative, New York, NY

​Mar 2022 - present

 

  • Lead social & influencer campaigns to meet client business goals and objectives in various niches including disability, gaming, sports, etc.

  • Manage five (5) direct reports elevating professional career goals

  • Conduct & lead domestic/global new business pitches and proposals

  • Increased influencer OOP budget by 159% within 3-months

  • Build presentations, POVs, and communications strategies for brands across digital channels

  • Establish client vision, goals, KPIs, and strategically align digital solutions to deliver upon said vision/goals

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Senior Digital Strategist | Social + Influencer
HangarFour Creative, New York, NY

​Aug 2019 - Mar 2022

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  • Established an original content strategy aligned with business goals across multiple domains

  • Maximized client budget investment through account and finance allocation accurately growing client’s brand awareness

  • Cultivated influencers and vendor relationships

  • Managed and partnered with other content strategy managers for collaborative brainstorming and workflow

  • Clients: Beautiful by Drew Barrymore, Saweetie, MAC Cosmetics, Campspot, Princess Cruises, Brightline Trains, Convene, & more

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Account Executive | Reprise Digital, New York, NY  

​Mar 2017 - July 2019

 

  • Coordinated with paid social, search (SEO), creative, community management, and data teams on a day-to-day basis to plan & execute successful media campaign launches while delivering best in class performance digital strategies

  • Developed seamless net-new processes and content templates for a productive workflow

  • Planned & managed designated budget allocation to align with client business objectives & guarantee ROI

  • Partnered with product innovation teams to provide UX solutions for Amazon Alexa & Google Action voice skills

  • Analyzed competitive landscape to inform content strategy

  • Lead & presented performance tracking reports across all multi-media channels to clients and internal teams

  • Produced detailed scope of works to exceed agency’s profitability goals

Skills

  • Influencer Strategy 

  • Social Media Strategy

  • Brand Management

  • B2B/B2C Experience

  • Digital Marketing

  • Data Analysis + Reporting

  • Client & Vendor Relations

  • Technical Writing

  • Conflict Resolution

  • Budget Planning

  • Account Management

  • Project & Campaign Management

  • Decision Making

  • Business Negotiation

  • Talent Management

  • Legal Contracting

  • User-Generated Content (UGC)

Languages

English

Vietnamese (beginner)

Education
Rutgers University, Newark

2014

 

Bachelor of Arts | Major Communications; Minor Video Production

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